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Maybelline

In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid. Two years later, Williams introduced Maybelline Cake Mascara, the first modern eye cosmetic made for everyday use. Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. Maybelline New York is the official sponsor of New York Mercedes-Benz Fashion Week.


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Products of Maybelline

MAYBELLINE Dream Bouncy Blush

Revolutionary gel formula provides a new bouncy...

30 reviews
MAYBELLINE Expert Wear Blush

POWDER BLUSH THAT LASTS FOR UP TO 6 HOURS....

17 reviews
MAYBELLINE The Colossal Kajal

Arab Women’s Favourite Eye Icon! Deep...

83 reviews
MAYBELLINE Eye Studio® Lasting...

Why You'll Love It Now gel reinvents liner:...

7 reviews
MAYBELLINE Baby Lips Lip Balm

No more basic lip balm. Our exclusive formula...

62 reviews
MAYBELLINE Baby Lips Electro

No More Basic Lip Balm! 8HR Hydration with a...

29 reviews
MAYBELLINE Push Up Drama

Unique cup shaped brush that lifts and scoops...

3 reviews
MAYBELLINE Instant Age Rewind

A super-concentrated treatment concealer...

2 reviews
MAYBELLINE Baby Skin Instant...

This lightweight and breathable pore-blurring...

2 reviews
MAYBELLINE Lash Sensational Full...

Give yourself a stunning look as you apply this...

12 reviews
MAYBELLINE Great Lash Big...

Live Big! Bigger brush for great big live-it-up...

1 review
MAYBELLINE Fit Me Concealer

It's makeup that doesn’t mess with you. No...

1 review
MAYBELLINE Fit Matte Poreless...

Fit Me Matte + Poreless powder goes beyond just...

1 review
MAYBELLINE Matte Maker Powder

Meet the perfect all-day matte powder....

5 reviews
MAYBELLINE Brow Satin Smoothing Duo

Defining Wax Pencil to shape brows Filling...

1 review
MAYBELLINE The Nudes Palette

Why You'll Love It This eyeshadow palette...

2 reviews
MAYBELLINE Fit Me Foundation

Flawless. fresh, breathing, natural skin....

51 reviews
MAYBELLINE Volume Express...

NOW, COLOSSAL VOLUME GOES INTENSELY BLACK AND...

34 reviews
MAYBELLINE Lash Sensational...

Our volume fanning brush with 10 layers of...

12 reviews
MAYBELLINE The Falsies Push Up...

Why You'll Love It Push Up the Drama, Push Up...

8 reviews
MAYBELLINE Master Sculpt

Dual technology matte contouring super...

3 reviews
MAYBELLINE Volume Expresss...

NOW, COLOSSAL VOLUME GOES INTENSELY BLACK Our...

35 reviews
MAYBELLINE Dream Velours

Maybelline’s first hydrating matte foundation...

23 reviews
MAYBELLINE Dream Lumi Touch

Gel-based formula diffuses light Illuminates...

19 reviews

Latest reviews