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Max Factor

In Hollywood’s Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor. A visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women. Max Factor was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.


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Products of Max Factor

MAX FACTOR Face Finity All Day...

Concealing Long lasting Correcting SPF Flawless...

15 reviews
MAX FACTOR Voluptuous False Lash...

Create wide-eyed impact with the Lash Uplift...

1 review
MAX FACTOR Lasting Performance...

Long lasting Waterproof Smudge resistant...

23 reviews
MAX FACTOR Smokey Eye Drama Kit

Transform your look in 4 easy steps. The rich...

2 reviews
MAX FACTOR Crème Puff Pressed...

Concealing Correcting Matt Natural Radiant...

10 reviews
MAX FACTOR Lipfinity Lipstick

Smart, two-step application for glamourous...

9 reviews
MAX FACTOR Colour Elixir Lip Liner

The secret to lip definition is lip liner. Our...

5 reviews
MAX FACTOR Masterpiece Transform...

Long lasting Volume Thickening Dramatic Glossy...

4 reviews
MAX FACTOR Colour Elixir Lipstick

Intense Colour Softness Dramatic Glossy Soft...

9 reviews
MAX FACTOR Skin Luminizer...

Want coverage that enhances your skin rather...

6 reviews
MAX FACTOR Velvet Volume False...

Your secret to dark velvety lashes for a...

3 reviews
MAX FACTOR False Lash Epic Mascara

Unlike other volumising mascaras that only...

no review

Latest reviews